The Digicel Fiji Fugitive has been caught!
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THE DIGICEL FIJI FUGITIVE HAS BEEN CAUGHT!
Wednesday, 12th May, 2010, Nadi, Fiji: Just 16 days in to the hunt, the Digicel and CFL Fugitive has been identified as Rajendra Prasad, Director of Fiji Meterological Office.
The Hunt for the Digicel Fugitive is a joint promotion between Digicel Fiji and Communications Fiji Limited involving airing of three clues on-air each day as to the identity and location of the Digicel Fugitive. Once listeners were sure of the identity of the Digicel Fugitive, they needed to ask them, “Are you the Digicel Fugitive?” to win the bounty, which began at $500 and increased daily until it reached yesterday’s high of $3,900. The hunt has been running on CFL’s five stations – FM96, Navtarang, Viti FM, Legend and Sargam with clues given at 8am, 11am and 5pm each day.
When Rick Eyre got out of bed yesterday morning, he woke with a purpose - to find the Digicel Fugitive and claim his reward. As he drove up Namaka Hill to the Fiji Meteorological Office, Rick was certain he had his man and was ready to claim his bounty.
Mr. Prasad was at his office at the Meteorological Centre in Nadi and was quite confident that he wouldn’t be caught. The total bounty on Mr. Prasad’s head was up to $3900, a nice boost to anyone’s bank account and Rick got the nod after asking Rajendra Prasad, “Are you the Digicel FM96 Fugitive?” It was his lucky day and with the cash prize now in his pocket, Rick can’t wipe the smile off his face.
“I was following the clues for the past few weeks, and actually made a few attempts to identify the Fugitive. My first guess was Dhansukh Lal Bhika, and I even travelled all the way to Suva on the weekend to ask him face to face. Obviously I wasn’t right!” Rick said.
“At first I was looking for the Fugitive in Suva as past Fugitives have been caught here but when the clue ‘train’ was given I started searching in the West instead. I knew that I was on the winning scent when I googled Rajendra’s name and found that it meant ‘strong’ which matched with the clue given on the 5th of May.”
Niamh Byrne, Digicel Fiji Marketing Director, said, “While we hoped that our Fugitive would elude capture, we are delighted to hand $3900 to Rick for his great sleuthing abilities. Now with over $5000 left in the kitty we’ll pick a new Fugitive and will give more people across Fiji the chance to win! To get your chance to identify and find the Digicel Fugitive, just stay tuned to FM96, Navtarang, Viti FM, Legend and Sargam for clues which will be given at 8am, 11am and 5pm each day.”
Charles Taylor, CFL Business Development Manager said, “This time around we ran the Fugitive on our five radio stations FM96, Legend FM, Navtarang, Sargam and VITIFM and it’s been hugely successful! Listeners have been really enthused, this promotion really brings out the sleuth in us all. And now that our first Fugitive has been caught, we’re ready to announce part two of the hunt for the new Fugitive!”
Stay tuned for part two!
Remember early clues are available via text subscription 30 minutes before their on-air announcement, giving ‘Early bird’ subscribers a head start on hunting down the Digicel Fugitive. Digicel customers who wish to receive early bird clues may send a blank text to 1008. Each text costs $0.40.
Customers who would like a summary of all clues for the day each day may text ‘Clue’ to 1009.
ABOUT DIGICEL PACIFIC
With operations in six markets Digicel Pacific has become the fastest-growing telecommunications provider within the region and has recently won a licence to operate in French Polynesia.
Digicel’s launch in Samoa in November 2006 was followed by Papua New Guinea in July 2007, Tonga in May 2008, Vanuatu in June 2008 and Fiji in October 2008. Digicel launched in Nauru in September 2009 bringing mobile communications to the country for the first time.
Globally the Digicel brand now operates in 32 markets across the Caribbean, Central America and the Pacific and is renowned for competitive rates, unbeatable coverage, superior customer care, a wide variety of products and services, and state-of-the-art handsets.
Digicel is the proud sponsor of sports and community initiatives across the Pacific including the Digicel Fiji 7s and Fiji Paralympics, Manu Samoa Rugby, the Digicel Cup club rugby tournaments in Fiji and Tonga, beach volleyball and cricket in Vanuatu and the PNG Volleyball Federation.