DIGICEL UNVEILS NEW LOGOTYPE REFLECTING ITS PROUD
SUPPORT OF FIJI

Two of Fiji’s leading young athletes join Team Digicel

Wednesday, 3 November 2010 - Suva: Digicel Fiji has today unveiled a new look logotype which aims to reflect the company’s pride in it’s contribution to contemporary Fijian life and sport, in just two years. The new look Digicel Fiji logo will now incorporate the light blue of the base of the Fiji National flag as a clear statement that “Fiji Matters to Us”.

Digicel also introduced the company’s latest additions to Team Digicel with Fiji’s fastest schoolboy athlete Banuve Tabakaucoro and the country’s leading female swimmer Tieri Erasito both becoming brand ambassadors alongside the Digicel Fiji 7s. The two young rising stars, along with 7s hero Nasoni Roko, will feature in a new Digicel brand campaign celebrating Digicel’s support for Fijian sport, which will be rolled out across billboards and through print and radio advertising in the coming weeks. The campaign will feature several new billboard concepts never before seen in Fiji at locations in Suva and Nadi.

Unveiling the new look logo Digicel Fiji CEO, David Butler commented, “Our customers regularly tell us that they choose Digicel because of how our services have made a real impact and difference on their lives and those of so many Fijians. They point to how Digicel brought mobile coverage to areas that never had it before, how mobile communications are now affordable for everybody, not just the lucky few, and they highlight Digicel’s major support for Fijian sport and community initiatives right across the country.”

“The new Digicel Fiji logo aims to reflect this feedback and to demonstrate our pride in the positive contribution Digicel has made in Fiji in just two years and our commitment to continuing to set the standards. As our new billboards say - Fiji Matters to Us, our customers matter to us and that’s why more and more Fijians are choosing Digicel everyday.”

Mr Butler added, “We are delighted to be able support Banuve and Tieri as these young athletes prepare to represent their country in 2011, and like Digicel, continue to set the standards for Fiji.”

ENDS

 
The new logotype explained:
Red:  Digicel’s traditional colour represents the company’s global network and experience as the mobile provider in 32 countries worldwide.

Blue: The light blue base from the Fiji National Flag symbolises how Digicel has become a positive and integral part of the fabric of Fijian life and sport.

Tagline:  “Fiji’s Bigger, Better, Network” represents Digicel’s commitment to continuing to set the standards for coverage, technology and innovation through ongoing investment in our network.

The traditional Digicel red and white logos will be retained as part of the brand portfolio and will continue to be used in certain executions and circumstances.

New Digicel Brand Ambassadors:

Banuve Tabakaucoro (Athletics): 
- 18 years of age
- Fastest schoolboy athlete in Fiji holding schoolboy intermediate 100m sprinting record
- Has already qualified for the 2011 Pacific Games in New Caledonia
- Recently represented Fiji in the World Youth Championships in Italy

- Personal best of 10.68sec

Tieri Erasito (Swimming):

- 16 years of age

- Current holder of nine Fiji swimming records in short course and long course

- Medal winner at Arafura Games Details

- 2008 Fiji Female Swimmer of the Year

- 2008 Fiji Young Female Athlete of the Year

Nasoni Roko (Representing the Digicel Fiji 7s squad):

- Veteran of the Digicel Fiji 7s team having made debut in 2002 Singapore 7s

- A natural footballer and gifted athlete, he helped Fiji to the South Africa 7s title in December 2002 with two great tries against New Zealand in the final.

- Played two seasons for Hawke’s Bay in New Zealand’s NPC, and has had club commitments in Japan

Digicel Fiji has invested over FJ$300 million in a world-class, nationwide network and serves as the regional IT and technical hub for Digicel Pacific regional operations. Digicel Fiji employs 100 people.

Digicel’s commitment to supporting and developing Fijian sport includes sponsorship of the Digicel Fiji 7s and FRU; the Digicel Cup and 12 provincial participating teams; schools rugby, Fiji Paralympics; Fiji Surfing Federation; volleyball and netball; and support of football through the helping to provide free to air coverage of FIFA World Cup and through sponsorship of the Sanatan World Cup and several local teams. Digicel’s support for Community events and initiatives includes support of the Fiji Cancer Society and Breast Cancer Awareness, the Save the Children Fund Fiji, Marist Old Boys MOBilise conference, WOWS Cancer Walk for Kids and Sanatan Fiji Convention and the Diwali Festival of Lights.

ABOUT DIGICEL GROUP 

After nine years of operation, Digicel Group Limited has 11 million customers across its 32 markets in the Caribbean, Central America and the Pacific. The company is renowned for delivering best value, best service and best network.

Digicel is the lead sponsor of Caribbean, Central American and Pacific sports teams, including the Special Olympics teams throughout these regions. Digicel sponsors the West Indies cricket team and is also the title sponsor of the Digicel Caribbean Cup. In the Pacific, Digicel is the proud sponsor of several national rugby teams and also sponsors the Vanuatu cricket team.

Digicel also runs a host of community-based initiatives across its markets and has set up Digicel Foundations in Jamaica, Haiti and Papua New Guinea which focus on educational, cultural and social development programmes.

In 2004, Digicel developed Digicel Rising Stars – an annual talent show to support aspiring young music artists in the Caribbean. The show has spanned the Eastern Caribbean, Haiti, Jamaica and Trinidad & Tobago ranking as one of the top-rated shows.

Digicel is incorporated in Bermuda and its markets comprise: Anguilla, Antigua & Barbuda, Aruba, Barbados, Bermuda, Bonaire, the British Virgin Islands, the Cayman Islands, Curacao, Dominica, El Salvador, Fiji, French Guiana, Grenada, Guadeloupe, Guyana, Haiti, Honduras, Jamaica, Martinique, Nauru, Panama, Papua New Guinea, Samoa, St Kitts & Nevis, St. Lucia, St. Vincent & the Grenadines, Suriname, Tonga, Trinidad & Tobago, Turks & Caicos and Vanuatu. Digicel also has coverage in St. Martin and St. Barts in the Caribbean.

Visit www.digicelgroup.com for more information